Mobile LED truck advertising is one of the most effective forms of OOH advertising. Mobile LED truck advertising is a type of OOH advertising that uses a truck or van with a large LED screen to display ads. LED trucks are driven on high-traffic routes or parked in strategic locations. Mobile LED truck advertising is a great way to reach a large audience, make a great impression, generate top-of-mind awareness, and drive sales.
Here are some of the benefits of mobile LED truck advertising:
- Reach a wider audience: Mobile LED trucks can reach a wider audience than traditional billboards.
- Make a more significant impression: They are more likely to capture people’s attention because they are moving. According to a study by Clear Channel Outdoor, mobile billboards have a 97% attention rate.
- Mobile LED trucks can drive sales when used to promote timely and highly localized special offers and discounts.
- Mobile billboards are most effective for reaching people driving, walking, or biking.
In addition to these benefits, mobile LED truck advertising is also a cost-effective form of advertising. The cost of mobile LED truck advertising is typically based on the number of impressions the truck gets. Because of this, you can get a lot of exposure for a relatively low cost.
“Mobile billboards have a 97% attention rate”
Here are some additional benefits of mobile LED truck advertising:
- Targeted advertising: Mobile LED trucks can even help target audiences by demographics, including gender, race, age, and special interests, based on strategic routing patterns.
- Measurable results: Mobile LED truck advertising is a measurable form of advertising, especially when combined with unique phone numbers, incentives, and QR codes.
- Cost-effective: Because it can reach a large audience for a relatively low cost-per-thousand, mobile LED truck advertising can be a very cost-effective form of advertising. According to a study by Nielsen, mobile billboards are 50% more cost-effective than traditional billboards.
Here are a few examples of how mobile LED truck advertising can be used to achieve marketing success:
- A local restaurant can use a QR code to promote a new menu item.
- A real estate company can use a link to their social media site to highlight unique aspects of their property.
- A car dealership can promote a special pricing offer on a particular new model with a phone number for limited-time discount pricing.
- Mobile billboards can be used to promote a variety of products and services, including:
- Retail
- Hospitality
- Healthcare
- Automotive
- Financial services
- Technology
Overall, outdoor LED marketing on mobile trucks is a versatile and effective way to reach a large audience. It is a cost-effective option that offers small to large businesses a variety of creative and measurable benefits.
Mobile LED truck advertising is an excellent option for your business when looking to reach a wider audience, make a more significant impression, create greater brand awareness, and help drive sales. Contact us to learn more about how Unique Marketing Concepts, LLC dba Made-U-Look Advertising & Promotions can help you reach your marketing goals.