Out-of-home (OOH) advertising is a type of advertising that reaches consumers when they are outside of their homes. Dynamic OOH ads can be seen on mobile digital LED trucks, billboards, and other public spaces. Dynamic OOH ads can be changed or updated in real-time, and can be a valuable tool for businesses, as they can be used to reach consumers with timely and relevant information.
Small businesses can use many different types of dynamic OOH ad messages. Some examples include:
- Local updates on weather and traffic conditions: These messages can be helpful for people who are planning their day or who need to know about current conditions. For example, a message that says “rainy today, with a high of 65 degrees” can help people decide whether to bring an umbrella or wear a jacket.
- Food and drink dining options: These messages can be helpful for people who are looking for a place to eat. For example, a message that says, “New restaurant opens today, offering 20% off your first meal,” can help people discover new places to try.
- Events and activities: These messages can be helpful for people who are looking for things to do. For example, a message that says “free concert tonight at the park” can help people find something to do on a weekend.
- Product and service promotions: These messages can be helpful for people who are looking for deals or discounts. For example, a message that says “buy one, get one free on all pizzas” can help people save money on their next meal.
How helpful, if at all, do you find outdoor advertisements for each of the following? *
Over 60 percent of adults find these dynamic OOH ad messages to be helpful, with local updates on weather/traffic conditions and food/drink dining options noted as most helpful.
Dynamic OOH ad messages can also be a cost-effective channel for small businesses to reach their target audience, and can create a sense of urgency or excitement around a product or service. If you are a small business owner, dynamic OOH ads can be a valuable option for growing new business with your target prospects.
Here are some tips for creating effective dynamic OOH ad messages:
- Target your audience: Ensure your messages are relevant – this will help you to better reach the people most likely to be interested in your product or service.
- Keep your statements concise: People are more likely to read and remember short messages.
- Use visuals: Images can help to capture attention and make your messages more memorable.
- Track your results: Use analytics to track your messages’ performance and make adjustments as needed.
Following these tips, you can create dynamic OOH ad messages to help you reach your target audience and grow your business.
Source: OOH Impact: Retail & Influencer Marketing, 2023